Idencity: The Live Design Pitch

Part of the accompanying programme for 'Idencity: Six Designs from the LSA to Challenge the Identity of London'

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Guests joined us for the opening event of the exhibition Idencity: Six Design Proposals from the LSA to Challenge the Identity of London, displaying the work of the LSA’s Design Think Tanks, which bring together leading London practices with students to research and develop proposals to deal with urgent issues facing the capital – including housing, transport and health. 

Each Design Think Tank pitched their proposal to a panel of decision-makers who gave immediate feedback to each team, testing the student concepts against reality, with an honest response. 

© Susan Smart Photography

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