Roca at Milan Design Week 2024

Visit our two unique spaces at Salone del Mobile and Fuorisalone

  • 15Apr
  • 21Apr
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From April 15th to 21st, Roca will present its latest collections and cutting-edge developments in two different spaces during Milan Design Week. ‘Mediterranean Perspectives’ at the Salone del Mobile and ‘Sparking Changes’ at Fuorisalone.


Within the Salone del Mobile, Roca’s pavilion stands out for its geometric design, evoking the Mediterranean spirit closely linked to the characteristic architecture of Barcelona. Designed by the prestigious architecture firm Mesura, ‘Mediterranean Perspectives’ presents an introverted structure that opens up to a central square, inviting visitors to explore its interior.

Mesura represents a model of creativity by achieving lasting and original solutions, exploring unknown territories, and redefining the practice of architecture and design. Founded in 2010 by five partners after being awarded the prestigious European Urbanism Prize, the studio has spent the last fourteen years unraveling the complexities of each challenge to capture the essence of the concept.

Mesura’s scope of action encompasses a wide variety of mediums, from spatial projects to objects, resources, and editorial work. Each medium offers a unique opportunity to bring new ideas to life. Whether designing spaces, creating objects, selecting resources, or generating reflective content, Mesura approaches each project with dedication and an absolute commitment to excellence.

Mesura’s working process is based on a transdisciplinary methodology that seeks to establish connections between the different fields in which it operates. Each project serves as a testing ground where both the process and the final result are valued. Mesura maintains that true innovation emerges when different perspectives and ideas intersect.




“Sparking Change,” designed by Mario Cucinella Architects, incorporates the principles of circularity and decarbonization.

Located at the Università degli Studi in Milan, a backdrop formed by semicircular modular ceramics 4.5 meters high invites exploration of the evolution of ceramics and witnessing the transformation of raw materials into works of art.

Inspired by the recent launch of the world’s first electric tunnel kiln at the Roca Group production plant in Gmunden, Austria, the installation showcases the positive environmental impact of this pioneering innovation, which is leading to a paradigm shift in the ceramic industry. Through web-based augmented reality, visitors can experience a unique blend of physical and virtual interaction, delving into the benefits of this kiln.

Mario Cucinella

Established in 1992 in Paris by Mario Cucinella, MCA – Mario Cucinella Architects has over 100 professionals based in Bologna and Milan. Specializing in architectural design that integrates environmental and energy strategies, MCA has an internal R&D unit that analyzes real estate trends, focused on sustainability.

Among MCA’s completed and ongoing projects worldwide are the Museum of Art – Luigi Rovati Foundation in Milan; the Master Plan MIND – Milano Innovation District; the Unipol Group Headquarters in Milan; One Airport Square in Accra; the NICE Headquarters in Limeira (Brazil), and the Italian Pavilion at Expo 2025 Osaka.

Additionally, MCA has its own department for product, interior, and industrial design (MCA Design), collaborating with Italy’s most prestigious manufacturing companies. It also collaborates with the SOS School of Sustainability Foundation (Milan), founded in 2015 by Mario Cucinella. This school, aimed at young professionals and recent graduates, aims to provide the necessary tools to address environmental issues with an open, holistic, and research-based approach.

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