As Roca celebrated 100 years as a successful brand, this panel discussion featured leading industry experts who considered how brands are created; how companies develop a brand identity and how design plays a key part in communication. 

Speakers included Danny Clarke aka The Black Gardener (TV presenter on the BBC show The Instant Gardener); Sallee Poinsette-Nash (branding expert, entrepreneur and writer); Satwinder Samra RIBA (architect and Director of Collaborative Practice, University of Sheffield School of Architecture), Robert Opie (historian and Founder of the Museum of Brands, Packaging and Advertising) and chair Sonia Beldom (brand consultant, D&AD trainer and TV producer).