For interior design projects, the perfect client is one with deep pockets and a spirit of adventure; a client who admires their designer’s personal style and respects and trusts the designer’s vision for their spaces. So just how important is it for designers to have a recognisable style to attract their dream clients? Or, can a designer be all things to all people and still be a success? In this live episode of The Interior Design Business recorded at Roca London Gallery, co-hosts Jeff Hayward and Susie Rumbold interviewed renowned interior designer Susie Atkinson to find out.

Listen here.